YSAR+Identity

Main Page | Ideas | System Map | Benchmark Analysis | Program Info | Prototypes | User Testing | Refined Prototype

**Identity and Style Guide**

Process: Refinement List | Identity and Style | Main Pages | Course Map | Other Pages



Development of Logo
Brainstorming of possible logos: Ideas included playing with typographic elements of VISA, Visual Arts, and Visual Arts department. We wanted something very bright, graphic, and uniquely identifiable to the York Visual Arts Department.

Version 1: Played with a simple logotype relying mainly on the bold colours to attract user attention. Disregarded because "VISA" was too similar to the credit card, and a little confusing for a non-york user.

Version 2: Based on the initials VA, a graphic representation was created that is more interesting and represents the different streams of visual arts. This version was revised because the size was too small and difficult to read from a far, which lost visibility in the web page.

Finale Version: Took out the York Visual Department (words) and increased the size of the logotype. This increases the visibility and strength of the graphic representation.