rswootte_mfa

=School of Visual Arts: MFA Designer As Author= [|design.sva.edu]

Co-Founded by Steven Heller, the MFA Designer As Author program encourages students to create their own content using new media and to develop a thesis aimed at the marketplace for goods and ideas.


 * Information Architecture**
 * The content is structure using a combination of typography and thumbnail images.
 * The main menu is clearly labelled and lists the most important aspects of the program //(ei, Who? What? Why?)//
 * Visual Design**
 * A consistent use of the same typeface can be seen throughout the website.
 * a sub-navigation and navigation menu allows the user to have a clear glance at what is important.


 * Usability**
 * The website is very traditional in a sense due to it's navigation menu. Although this seems to be the most effective when carrying a large amount of information.
 * The typeface, colours and grid system allow for continuity. When clicking through the pages you know that your on a different page but inside the same website.
 * The content such as photographs of student work use tags so that users can browse by a different categories. This allows the massive amount of imagery to be organized by a wide variety of classifications.
 * Also, when on a particular project page tags that suit the work you are looking at come up. With this, the website recommends classifications similar to the work you are viewing.
 * Content**
 * Content presented is mainly, Faculty member profiles, images of student work and types of classes.
 * These categories of the most important in terms of a Masters Design Program

Synthesis
 * Scrolling & Newspaper style layout for a webpage should not be underestimated. When there is an extensive amount of information then a newspaper type layout can be applied effectively.
 * **Image management** should be handled with care and tags is an excellent solution when dealing with a large library of content.